wo thirds of Brits are considering shopping sustainably this Christmas, and over half (59%) think supporting independent retailers is an important consideration when buying gifts this year. And thanks to ICON Printing's new Sustainable Shopping map of London, it's never been easier to #ShopEthicalInstead this holiday season.
ICON Printing, who curated the map, spoke to Esther Knight, the founder of Fanfare, an award-winning, circular fashion to discuss the importance of shopping small and sustainably this year.
“Although this year has undeniably been tough for both individuals and businesses there is hope that out of crisis, we can make new beginnings. Staying at home has strengthened peoples ties with the local community and there is a strong shift towards supporting small business this Christmas, especially as so many small businesses have been started in the wake of furlough and redundancies.”
On sustainability, she adds: “It should be the norm for businesses to have responsible operations. Everything we do has an impact and it is important that businesses try and make this a positive impact where possible.”
Staying at home has strengthened peoples ties with the local community and there is a strong shift towards supporting small business this Christmas.