Classically stylish, made from super-soft organic GOTS Certified, Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe.
Y.O.U underwear have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. Their underwear is ethically manufactured in India.
They believe in promoting body positivity; with hidden inspirational messages inside their pants. They use people of all shapes and sizes as models and never airbrush their images.